Marguerite Lutton

Design & Art Direction

Target Holiday Odyssey

Last year at 72 and Sunny I helped create support advertising for Target’s Holiday Odyssey, a 50 page interactive story book narrated by Neil Patrick Harris. The project had a full cadre of social, digital, in-store and OOH advertising. 

Role: Freelance Senior Designer / Agency: 72 and Sunny / Client: Target / Media: Integrated / Creative Directors: Sara Rose, Garrett Jones / ACD: Kristina Krkljus / Copywriter: Daniel Hofstadter

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The above was a landing page I designed for the scads of traffic that arrived before the actual launch of the storybook. Additionally, I explored various ways to introduce the storybook characters in social media, one such typographic style shown below.

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Another fun element, how to treat the supers for social films, my favorite such example below (with a sure nod to horror flicks from days of yore).

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