At 72 And Sunny I had a great time working with the Starbucks team on three campaigns. My job was to design all of the digital elements, but I also got to jump in on some of the print and in store. Below, some highlights starting with the launch of Starbuck’s Rewards Program.
Role: Freelance Senior Designer / Agency: 72 and Sunny / Client: Starbucks / Media: Integrated / GCDs: Barton Corley, Gui Borchert / CD: Alex Burnard / Design Director: Victoria Macey / AD: Christian Laniosz / Writer: TJ Waltham / Designers: Alex Nassour, Anna Vaughan / Producers: Liz Jones, Molly Fleet / Animation: WeareRoyale
Translating creative effectively into pixels is a challenging job that doesn’t always get the credit it deserves. Ironically, phones and devices are the platforms that most consumers see our work on these days. Our team made sure that every touchpoint, no matter how small, was a memorable and informative experience. Here’s a few storyboards from the animated banners, followed by some frames, wraps, and takeovers that helped launch the Rewards program.
For ColdBrew and Frappuccino, I got to explore more media units — large and small.
Can’t read everything? Click to enlarge.