Marguerite Lutton

Design & Art Direction

Print

There’s something about print advertising that I’ve always loved. The limited space in which you have to tell a story, the captive audience, the finality of it all. Here’s a few CMYK success stories.

This year Hulu brought me in house to develop a campaign aimed at strengthening their brand visibility. With an interest in showcasing their programming, my favorite execution was a device that could elegantly house multiple key visuals while simultaneously reinforcing the logo. Ultimately, it didn’t survive, but, I still think it’s a smart solution.

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At 72 And Sunny I was a freelance senior designer on Coors Light’s new campaign. Here’s the first ad of the series.

Role: Freelance Senior Designer / Agency: 72 and Sunny / Client: Coors Brewing Company / Media: Print / Creative Directors: Galen Graham, Jed Cohen / Designer: Mike Farrell / Jr. Designer: Clelia Hernandez

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Working with School of Thought Agency, I designed the campaign that won them the North Lake Tahoe account. To see more of the campaign, just click the image below.

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Not everything I develop gets produced. Such is the case with this campaign I created for Bose:

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And another un-produced campaign I developed at Liquid Agency for Good Technology:

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Here’s a question, just because it’s a Pharma product being advertised to HCP’s, does it need to be dull? Quite the contrary. Below, a campaign I designed for a new drug that needed a contemporary design that wouldn’t detract from it’s sophistication.

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For Microsoft Dynamics, working within their revised brand grid and using existing imagery, I created an energetic campaign to work across a variety of media. To see more of the campaign, click the image below.

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For Hayes and Vine Wine Bar, I developed print campaigns as well as branding materials. Click the ad to see the rest of the work.

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Sometimes the right purchases can take you places… as is the case with Visa Mileage Plus.

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While at FCB, I created a campaign for a pro bono account, The National Campaign Against Youth Violence. 

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 For a  small but “risky brand”, AloeCadabra,  I wrote and designed this campaign that also had an online component.

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And here’s a little trip down memory lane, a campaign I created for Amazon – when it was known more as a river than a cyber destination. Back then, Amazon’s sweet spot was selection and delivery, a lot has changed although, a lot has stayed the same. Delivery remains at a forefront in the brand messaging, albeit much more focused on speed than it once was.

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