Marguerite Lutton

Design & Art Direction


There’s something about print advertising that I’ve always loved. The limited space in which you have to tell a story, the captive audience, the finality of it all. Here’s a few CMYK success stories.

Hulu brought me in house to develop a campaign aimed at strengthening their brand visibility. With an interest in showcasing their programming, my favorite execution was a device that could elegantly house multiple key visuals while simultaneously reinforcing the logo. Ultimately, it didn’t survive, but, I still think it’s a smart solution.


At 72 And Sunny, I was the senior designer on Coors Light’s new campaign. Here’s the first ad of the series. Click to see the rest of the campaign.


Working with School of Thought Agency, I designed the campaign that won them the North Lake Tahoe account. To see more of the campaign, just click the image below.

Not everything I develop gets produced. Such is the case with this campaign I created for Bose:



And another un-produced campaign I developed at Liquid Agency for Good Technology:


Here’s a question, just because it’s a Pharma product being advertised to HCP’s, does it need to be dull? Quite the contrary. Below, a campaign I designed for a new drug that needed a contemporary design that wouldn’t detract from it’s sophistication.



For Microsoft Dynamics, working within their revised brand grid and using existing imagery, I created an energetic campaign to work across a variety of media. To see more of the campaign, click the image below.


For Hayes and Vine Wine Bar, I developed print campaigns as well as branding materials. Click the ad to see the rest of the work.


Sometimes the right purchases can take you places… as is the case with Visa Mileage Plus.


While at FCB, I created a campaign for a pro bono account, The National Campaign Against Youth Violence. 



For a small but not-so-average brand, AloeCadabra,  I wrote and designed this campaign that also had an online component.

And here’s a little trip down memory lane, a campaign I created for Amazon – when it was known more as a river than a cyber destination. Back then, Amazon’s sweet spot was selection and delivery, a lot has changed although, a lot has stayed the same. Delivery remains at a forefront in the brand messaging, albeit much more focused on speed than it once was.