Marguerite Lutton

Design & Art Direction

Posters

As far back as I can remember I’ve loved and collected posters. I own, probably, a hundred or so of them (in all shapes and sizes) as well as 50 books on the subject. Below, a few favorites I’ve designed over the last decade that span the gamut of look and feel.

A highlight of 2016 was working with Iron Creative on the launch of Genentech’s STEM Program, FutureLab. I developed lead visuals, logos and branding for the effort, my favorites shown below.

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Next, A poster I did at 72 And Sunny for Starbucks.

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Below, a few colorful, activity inspiring images for an ad shop’s in-house health program.

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Saul’s Deli in Berkeley, CA is like a little slice of Brooklyn right on Shattuck Avenue. For their upcoming 30th anniversary, I helped develop some graphics that celebrate their Jewish heritage as well as highlight some favorite menu items.

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Shop At Home was in the market for a new look and feel. Working with Liquid Agency as a lead designer on the project, I developed a few variations for them to choose from.

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Rally creates products that simplify the management of health and health care for individuals. I was asked to design the look and feel for their Bi-Annual HealthFest event hosted by Kevin Hart. With upwards of 6,000 participants and events that range from yoga to group spin classes, the event is getting major recognition as it visits cities across the country. My poster, below, set the graphic tone for the rest of the event. Click it to see more elements from the campaign.

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For Felix Austria I created the look and feel of the marketing materials and designed the poster. The film debuted at the Hot Docs International Film Festival in Toronto.

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When Citizen Cake Restaurant was under construction in San Francisco, I did a series of posters for the windows that helped build awareness and interest, here’s one of them.

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Amy Adler, filmmaker and artist, hired me to design the graphics for two of her films. Mein Schloss, was hand silkscreened and produced in limited quantities, Queen’s Park is still in development so what you’re seeing here is a comp of one of the many versions I presented her with, stay tuned for the printed versions.

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While developing the brand for Klassik Living in Berkeley, I suggested that we produce a limited edition of prints for the store. Macro, halftoned images of Danish Modern furniture that were coveted by collectors made great graphics. I likely suggested this direction because I wanted something to hang on my walls amongst my Mid Century furniture.

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And from the archives, while working at Hal Riney and Partners, I was on the team that launched Peet’s Coffee’s first website. One of the proposed offline marketing elements was this poster that spoke to a growing base of online users in their own language. Next up, a few posters for the AIDS Emergency Fund’s Awards dinners, a fundraising event that I’ve done work for over the years. 

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Illustrations for the “You’re the tops” event were done by the fabulous Brook Meinhardt

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