Marguerite Lutton

Design & Art Direction

Kybella

Kybella is an injectable treatment that eliminates double chins. To supplement a campaign based on this sometimes inherited trait, we created films somewhat atypcial for the aesthetic category, but relatable in their messaging. The stories chronicled fictional cover-ups and the great lengths people have undergone hiding their double chins in the past.

Role: Associate Creative Director / Agency: BSSP / Client: Allergan / Media: Integrated / ECD: Keith Cartwright / Writer: Erin Ridgeway / Producer: Rachel Saxon