Marguerite Lutton

Design & Art Direction

Digital work

Whatever screen they’re clicking, I’ve designed something for it: websites, banners, interstitials and more, I’ve covered the gamut in the digital world. My launch into cyberdom began on Peet’s Coffee’s first website (many moons ago) for which I received a D&AD award. Since then I’ve PSD’ed my way across a bucket of brands. Below are a few samples of some favorite projects.

How do you spread the word about a tasty, sweet product that has an array of great and unexpected flavor combinations? You invite consumers to build their own and post the results, of course. That’s just what we suggested at BSSP with the Smashmallow “Smash-O-matic” device; an interactive tool with everything you need to design a popcorn-scotch flavored marshmallow. Yep, you heard right. Click on any of the images below to see more fun stuff for Smashmallow.

For Starbucks, I was the senior designer on three campaigns. The work included animations, wraps, takeovers, itty-bitty banners, and more versions of media than there are Frappuccino flavors. Really.

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At 72 And Sunny, I worked as a senior designer on the Google Impact Challenge, an integrated campaign that had a web component. Click on either screen to see more of the campaign.

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Madison Reed, premium hair color, hired me to help them with a few new pages, and a fresh new look for their website.

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At Liquid Agency, a great design project I got to help with was the rebranding of Tintri. Here’s some of the revised website we developed for them, to see more of the project just click the image.

Tintri1_LuttonDesignWorking onsite at Digitas with an awesome team of creatives, I helped design and develop some of the brand new 30+ page Seller Center. Shown below is a recommended design I produced for the landing page. To see the rest of the work, click  here.

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With Third Rail Agency, I helped develop eMail blasts for Xen Desktop from Citrix, a great product with a fun name. 

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Another site that was fun to collaborate on was SanDisk. While at Liquid Agency, I was part of a team that helped update the UI and design across approximately 35 pages.

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Cyber security is a hot topic and, a fun one to design around. Below, a screen shot from a project I worked on, to see more of the project click here.

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Meyenberg Goat Milk was a great product to develop a website for. I got to completely refresh the hearty brand, while leveraging the strong family-owned voice that they had already established over the years. In addition to typical e-commerce functionality, some exciting additions to the new site are; a rollover super navigation, a main slideshow window able to hold multiple messages, a “may we also suggest” feature that is prompted when users put items in their cart, and a similar recipe feature that drives shoppers to further explore the Meyenberg product list. If you’d like to see a bit more of the work click here. Ultimately,the easiest way to experience the site is to visit it. I recommend picking up some of their delicious cheese while you’re there.

Marguerite Lutton DesignLaunching the Klassik Living brand was truly a dream project. I’m a die hard Danish Modern fan, and fell in love with every chair and credenza that made it’s way into the store. In addition to building a brand for the brick and mortar shop, creating an online presence was vital to their success. Early on I designed an Ecommerce site for the shop as well as email advertisements and Craig’s List postings. While the site has evolved since its initial launch, it still maintains the key design I proposed at its inception seen below. If you’d like to see more, just click the image below.

Marguerite Lutton DesignLiquid Agency, a groovy shop that I work for at times, has a ton of cool swag and branded gear. Employees and clients love receiving the stuff, but it requires über organization of what’s where, who’s got what, and how can I get my hands on it? In attempts to streamline the process, I proposed, designed, and wrote this “mini-site” that people can order from and internal staff can monitor and keep updated. I’ll be the first in line to grab as many of the sweet anchor T’s that I can get my hands on.

Marguerite Lutton DesignAnother fun Liquid Agency project I worked on was to design articles for their agency blog, “Liquid Brand Exchange”. Under the direction of Alfredo Muccino, Liquid maintains a content rich periodical that is continually publishing relevant and topical articles. Unlike many other agencies that use their blogs as boasting and bragging platforms, Liquid offers up industry information that everyone can use. A few of the more interesting topics I got to work on were: an article about the new American Airlines branding “controversy”; a story about the fourth edition of Alina Wheeler’s amazingly popular book, Designing Brand Identity; and a few articles authored by design guru, Marty Neumeier.

Marguerite Lutton DesignBelow, just a few designs to showcase the variety of different “looks and feels” that I’ve been able to visit and develop over the years having worked on such a variety of brands.

Marguerite Lutton Design

Marguerite Lutton Design