Marguerite Lutton

Design & Art Direction

Design

As a designer, I love that I get to work in so many different mediums. Below, a few samples of some of the different design projects I’ve worked on over the years. From the sublime to the ridiculous, and everything in between.

For Smashmallow candies, I proposed car air fresheners to promote the amazing variety of flavors they offer.

Next up, promotional items for the upcoming film, “I am Known as An Artist” a story about Wharton Esherick. As he was a premiere wood craftsman, I thought tree stump coasters and toothpicks were the perfect tie-ins.

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Former Olympian medalist, Kate Schmidt, asked me to brand her current business venture, Home Bodies.

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These letterpressed self promo items for my (then titled) firm, Whatever Design were created in tandem with, and printed by, Emily McVarish, one of only a handful of people using a letterpress back in the years before 2000.

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A truly fun branding and packaging project for HP that has become today’s “Sprout”. I designed a few logos and suggested packages for this new category of computing known as “Immersive Technology”.

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It’s true, good design can make everything more appealing, even dentistry. For Progressive Dental Partners I developed a new identity and one of the first things we did was to letterpress print the business cards. How can you NOT want to go to a dentist that has letterpressed cards? Showing how other marketing materials might start to play out, I explored ways to push the geometric patterns and overlap photography.

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I had a great time designing and illustrating my wedding invitations. Remember, there’s a lid for every pot, no matter what you’ve heard.

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Teenage feet are usually things I avoid, until I was approached by Inkblaat and asked to design patterns for their shoe inserts. My concept was a pattern based on slot machines with a bit of a twist.

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Levi’s was such a great brand to work on. These were kits for internal marketing teams outlining new fits, sizes and merchandising information.

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At Hal Riney and Partners, I branded Saturn Car Club which was, at the time, a fledgling grassroots organization. For the photo shoots, we used only Saturn owners and true Car Club members.

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A close up of a recent identity I designed for Katherine Gordon, founder of The 3% Conference. As this is her personal branding used in social situations outside of the 3% affiliation, I suggested we letterpress in 3 colors on uncoated paper for a friendly and homespun quality.

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I also like to show the comp below because, while I’m thrilled with the above direction, I love to explore a range of options when designing brand identities.

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Below, some favorite letterpress and offset materials I’ve produced. Clockwise from bottom right: Mother’s Day card for Maternal Instinct, Boys & Girls Club self mailer, CAV Wine Bar identity, Citizen Cake poster, Pant identity, Saturn Car Club mailer, Whatever Design identity, and in center AIDS Emergency Fund invitation.

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For the Breast Cancer Emergency Fund’s first year, I created a bunch of materials that supported their first community awards dinner. For Khadra International Dance Theater, I designed and illustrated posters and postcards. Below that, business cards and identity for Blue Star Builders as well as Sense Design, an early iteration of my personal business name. Finally, A series of personal CD’s I designed and gave as gifts one year.

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Below, a snapshot of some marketing materials from over the years.Marguerite Lutton Design

Here’s a program and some supplemental elements for a local church I did as a recent pro-bono activity.

 

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Flipside Arts Collective needed a cost effective way to brand themselves — enter stickers and chipboard. To this day, the identity system I created for them remains one of my favorites.

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Illustrating and creating the typography for Café Claude’s menu was absolute amour for a Francophile like myself.

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Brio biscotti, another Bay Area foodie passion project for whom I illustrated and designed the packaging and identity.

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Working at DDB Remedy, I designed and produced Johnson and Johnson’s display booth for the American Diabetes Association tradeshow. The brands in focus were Animas and OneTouch, each offering an umbrella of products to display and promote. Through a combination of digital and traditional mediums, we created clean and inviting graphics that streamlined user experience and promoted vendor/consumer interaction.

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