Marguerite Lutton

Design & Art Direction

Southern Nevada Water

R&R Partners In Las Vegas hired me to design the typography and print ads for their campaign, “It’s a desert out there” for the SNWA. The campaign reminds us what a vital part water plays in our lives, as well as the fact that not much happens without it. Southern Nevada is a desert, and an environment where drought is the status quo, reminders of this truth will hopefully prompt all of us to conserve as well as respect this great truth.

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Watching these designs come to life via the creative team at R&R was incredible. Through a detailed combination of actual assemblage and post production work, Art Director, Diane Vafi and Creative Director, Ron Lopez created the typographic floral growth that was the pinnacle of the campaign. You can really see it vibrantly come to life in the commercial on the R& R site.

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