Design & Art Direction

Sandisk

Tiny things, huge impact. That’s Sandisk’s niche as the global leader of flash memory removable storage solutions. A huge global brand — with a huge, data rich website. While working at Liquid Agency, I was part of the team that completely re-imagined the product detail pages across three key areas of business: Consumer, OEM and Enterprise. 

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The task meant harmonizing page experiences via smarter hierarchy and layout choices. Originally, the pages were challenging to navigate and lacked visual cohesion. With the introduction of a few tabs, overlays and custom lead-in content for a large portion of the site, the updates were subtle to the average viewer but really powerful in an organizational sense.

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By implementing visual standards across pages, we made it easier for users to follow the site’s delivery of information. In short: put the same things in the same places on all the pages and, surely enough, everyone will be able to find what they’re looking for.

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One of our goals was to to bring more imagery to the site. My task was to create a cost effective, comprehensive library that looked unique and could be ownable. I collected, combined, and collaged hundreds of images together that became the current header graphics on the site. Below, some of my favorite solutions.

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Put in place, the headers add just the right amount of humanity and emotion to the site without distracting from the important information on every page.

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