Featured frequently on TV and in media like Iron and Top Chef, Elizabeth Falkner is arguably one of the most recognized food celebrities of the past decade. I’ve had the great fortune to partner with her on projects for over 20 years now from small to large. Here’s some tasty favorites I’m proud to share:
Citizen Cake, Elizabeth’s signature San Francisco restaurant and patisserie, was the largest project I’ve worked on with her to date. Starting with just a logo and business cards my designs graced signage, packaging, ads, online, menus and more.
Printing the posters above, the printer thought I was crazy when I said I didn’t care about the registration. I wanted them to look all wonky, and they did. In addition to design, I wrote the copy as well. Elizabeth loved them so much she used some of the lines in her cookbook, “Demolition Deserts”.
Budgets ran tight in the early days which required being smart with materials. A common solution was to use fun, branded stickers and stamps wherever possible. We even used extra posters and converted them into envelopes.
Featured below, a menu I designed and illustrated for one of Elizabeth’s restaurants in San Francisco.
Copywriter: Marguerite Lutton
Portrait Photography: Frankie Frankeny